In the last few years there has been a rapid growth of interest in fashion in Bangladesh. Shamima Laizu took this opportunity to start her business in making women’s  lothing. Her designs are mainly a blend of traditional and contemporary styles. Fashion designing is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place. Shamima Laizu started her journey as designer in 1995 and officially started a outlet TRIMATRIK in 2011. She has participated in many exhibitions and fairs nationally and internationally since 1996.